Free guides for selling abroad.
The approaches we use in our own outreach, shared openly. All free, no email address required.
- The science of international expansion: what 50 years of research saysThe Uppsala model, liability of foreignness and born-global firms, and what they mean in practice.
- Does email personalization work? What the research saysTwo studies of millions of emails: when personalization lifts opens and leads, and when it backfires.
- Sales response time: why the first hour mattersA study of 2,241 firms and 1.25 million leads, and what it means for international outbound.
- How to take a SaaS company international: a step-by-step market entry guideFrom choosing a market to first customers: a step-by-step roadmap for software companies.
- B2B sales in the UK: a market entry guide for software companiesUnderstanding British buyers, business culture, channels, legal rules and first customers.
- B2B sales in Germany and DACH: culture, channels and legal rulesGerman business culture, trust signals, UWG rules and the right channel mix.
- Is cold email legal? B2B rules in the UK, Germany, the US and the GulfPECR, UWG, CAN-SPAM: the core rules for reaching companies by email and phone in four markets.
- What is outbound sales? How it differs from inbound and how it works in B2BHow it differs from inbound, its channels and steps, and which companies it suits.
- What is appointment setting? A guide for B2B companiesHow it works, what a qualified meeting means and questions to ask a provider.
- What is an SDR? Building an in-house team vs outsourcingThe SDR role, BDR and AE differences, and in-house vs outsourced SDR compared.
- What is an ICP (ideal customer profile) and how do you define one?Defining your ideal customer profile step by step, the persona difference and an example ICP.
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