Make room for yourself in the world's largest SaaS market.
The US is the biggest and most competitive SaaS market. Buyers try new tools quickly, but receive dozens of cold messages every day. What makes the difference is a narrow segment and a very clear value proposition.
Why the US?
The size of the market means that even a narrow niche is a substantial pool of customers. Buyers usually decide faster than in Europe and are open to trying a product.
What kind of message does an American buyer expect?
Direct, short and outcome-focused. They want to see why you're writing in the first sentence and what you'll deliver in the second. Return on investment, integrations and reference customers stand out. With a time difference of seven hours or more to the East Coast and over ten to the West Coast, we plan call times carefully.
What we watch for in outreach
This page is for general information and is not legal advice. Before a campaign starts, we check the current rules for the target market.
- B2B email rules Cold B2B email can be sent with accurate sender information, a physical address and a working unsubscribe option.
- Phone rules There are strict rules for automated calls and texts to mobile numbers. We make calls manually and don't use SMS.
- State differences Some states have their own data protection laws; we check them for the target states.
- Segmentation Instead of the whole US, we start narrow by industry, company size and region.
Other markets
Related guides
- Is cold email legal? B2B rules in the UK, Germany, the US and the GulfPECR, UWG, CAN-SPAM: the core rules for reaching companies by email and phone in four markets.
- How to take a SaaS company international: a step-by-step market entry guideFrom choosing a market to first customers: a step-by-step roadmap for software companies.
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