For SaaS companies looking for customers in the UK.
An English-speaking, mature software market and the natural first stop for many SaaS companies expanding into Europe. Competition is intense, but a message that lands in the right segment, in the right tone, still gets noticed.
Why the UK?
With English as the shared business language, localising your messages costs little. Buyers are used to trying new software and technology budgets are above the European average. The time difference with Turkey is two to three hours, which makes same-day live calls easy.
What kind of message does a British buyer expect?
They dislike hype and aggressive sales language. A short, polite and concrete message works better than bold promises. Talking prices in pounds sterling, showing similar customer examples and being ready for data security questions builds trust quickly.
What we watch for in outreach
This page is for general information and is not legal advice. Before a campaign starts, we check the current rules for the target market.
- B2B email rules Companies such as limited companies can be sent cold B2B email under certain conditions; sole traders and freelancers require prior consent. In every message we state clearly who we are and offer an easy way to unsubscribe.
- Data protection We process personal data under UK GDPR on the basis of legitimate interests, using as little data as possible.
- Calling hours 9am to 5pm local time, which starts around midday in Turkey.
- Channel mix Email and LinkedIn are strong together; phone works especially well for follow-up.
Other markets
Related guides
- B2B sales in the UK: a market entry guide for software companiesUnderstanding British buyers, business culture, channels, legal rules and first customers.
- Is cold email legal? B2B rules in the UK, Germany, the US and the GulfPECR, UWG, CAN-SPAM: the core rules for reaching companies by email and phone in four markets.
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