Relationship-driven growth in the UAE and Saudi Arabia.
A fast-growing region investing heavily in digital transformation. Culturally close to Turkish companies, but the sales process rests largely on trust and personal relationships.
Why the Gulf?
State-backed transformation programmes are increasing demand for software in both the public and private sectors. Proximity to Turkey and cultural similarities are a real advantage for Turkish companies. The time difference is zero to one hour.
What kind of process does a Gulf buyer expect?
First contact is usually followed by several conversations and, where possible, a face-to-face meeting. The business language is mostly English; an Arabic greeting or a local reference builds trust. WhatsApp is widely used in business communication.
What we watch for in outreach
This page is for general information and is not legal advice. Before a campaign starts, we check the current rules for the target market.
- Working days The weekend is Saturday and Sunday in the UAE, and Friday and Saturday in Saudi Arabia. We time sequences by country.
- Ramadan Decisions slow down and working hours shorten; we adjust the campaign calendar accordingly.
- Data protection Both countries have their own personal data protection laws; we plan outreach around those rules.
- Channel mix LinkedIn and phone are strong; once a relationship is built, meetings often continue face to face.
Other markets
Related guides
- How to take a SaaS company international: a step-by-step market entry guideFrom choosing a market to first customers: a step-by-step roadmap for software companies.
- Is cold email legal? B2B rules in the UK, Germany, the US and the GulfPECR, UWG, CAN-SPAM: the core rules for reaching companies by email and phone in four markets.
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