Which market, which buyer, which message?
The most common mistake SaaS companies make going abroad is going everywhere at once with the same message. We choose the right market and segment first, build a value proposition in the buyer's language, then run outreach against that plan.
What's included
Available on its own or as part of the Launch Sprint and Monthly Outbound Program.
- Market prioritisation Which country your product should try first.
- ICP and buyer profiles Ideal customer and decision-maker profiles in the target market.
- Positioning and messaging The angle that sets you apart from local competitors.
- Channel plan The balance of email, LinkedIn and phone, based on local rules and habits.
- Measurement plan The metrics we'll track through the sprint and monthly program.
How it works
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Discovery
We learn your product, current customers and goals.
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Research
We study the target market, competitors and buyer.
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Route
We deliver the segment, message and channel plan, then move to outreach.
Frequently asked questions
Is strategy a separate service?
The first week of every Launch Sprint is strategy work. You can also take the strategy work on its own, without outreach.
Related services
Let's chart your next market together.
In 30 minutes we'll talk through your target market, who we'd reach and what week one looks like.
Book a strategy callFree. No pitch deck, no pressure.